About page

Merchant Developer

The About page template (page.about) that tells your brand story using a stack of reusable theme sections.

The About page is a ready-made storytelling layout built from five stacked sections: a page header, a story block, vision & mission, values, and a closing call to action. Each section can be edited, reordered, or hidden independently in the theme editor, so you can keep only the parts that fit your brand.

storefront previewResult

About page

storefront previewSettings

About page template in the theme editor - the stack of sections that make up the page

Sections on this template

The About page reuses existing theme sections rather than one large "about" section. In order:

#	Section on the page	Section type	Documented under
1	Page header	page-main	Page (Main Content)
2	Our Story	image-with-text	Image with Text
3	Vision & Mission	about-vision-mission	About - Vision/mission
4	Values	icon-features	Icon Features
5	Call to action	about-cta	About - Call to Action

tip

Want to introduce your people? Add the About - Team section - it isn't on the page by default, but you can add it in the editor via Add section → Team.

How to use it

For merchants

In the Shopify theme editor:

1. In Shopify admin go to Online Store → Themes → Customize.
2. In the top template picker choose Pages → About (the page using the page.about template).
3. Click any section in the left sidebar (for example Our Story) to edit its heading, text, and image.
4. Use each section's Show section checkbox to hide parts you don't need instead of deleting them.
5. Open Vision & Mission or Values to add, reorder, or remove their repeatable blocks.
6. Click Save to publish your changes.

tip

Each section has its own full documentation - open the linked page in the table above to see every setting. This page only covers how the template is assembled.

tip

To create the page itself, add a page in Online Store → Pages and set its Theme template to page.about.

tip

You can add any other theme section to this page too (or remove one of the five) - the template is just a starting arrangement, not a fixed layout.

Developer notes

Developer note

The page is defined by templates/page.about.json, which sets order and seeds each section's settings and blocks. There is no dedicated about section - the template composes shared sections.

• Default order: page_title (page-main) → about_story (image-with-text) → about_vision_mission (about-vision-mission) → about_values (icon-features) → about_cta (about-cta).
• The "Values" step is the standard icon-features section (max 4 feature blocks), seeded here with gem / heart / star icons and a Why Choose Us heading.
• The page_title header is seeded with "heading": "About Us" and "show_breadcrumbs": false.
• The about-team section ships with the theme but is not on this template by default; merchants can add it from the section picker.
• Because every block is a normal section, each is editable, hideable, and reorderable in the editor independently; merchants can also swap in other sections.

"order": [
  "page_title",
  "about_story",
  "about_vision_mission",
  "about_values",
  "about_cta"
]